The Blue Link system will self–destruct in 30 seconds

This Blue Link system will self desruct
Stalling Problems in the Engine of the 2010-2012 Santa Fe

Messages that self-destruct and dastardly extortion – it all sounds like the plot to Mission Impossible, right? But it’s actually the story of Hyundai’s Blue Link systems. Pay up, or it’ll blow up.

Ok, ok –– there’s no blowing up involved, but the self-destruct part is entirely possible and that threat of extortion has led to a class-action lawsuit.

What is Blue Link?

Hyundai started offering a “Blue Link Telematics System” in some of their 2012 vehicles. The system provides emergency assistance, navigation, as well as other features. The hardware for the system usually comes standard with the car and owners must maintain a subscription for the service. Pretty standard, right?

Hyundai’s Extortion

Starting in 2015, Hyundai started notifying owners that if you allow the Blue Link subscription to be inactive for more than a year, the system will be permanently disabled.

That’s right. Hyundai is giving owners a timeline and if they don’t pay up, the hardware of the Blue Link system gets the axe.

“Reactivating your Blue Link services after it is disabled will require a hardware change, dealer-assisted installation, and will cost a minimum of $500 to replace the telematics unit plus any applicable subscription fees.”

Can you imagine if Netflix charged you $500 each time you wanted to resubscribe?

A Class-Action Lawsuit

The system was advertised as a “standard feature” on the window stickers of new Hyundais and owners were initially told they could reactivate the system at any time for a small connection fee.

So why the sudden change of heart from Hyundai? I’m guessing it rhymes with money and … oh wait, no – it is money.

A class action lawsuit accuses Hyundai of failing to inform owners when they bought the cars that the system would eventually self-destruct and that the value of the car is now lowered without the option of the Blue Link system. All owners want is the option to resubscribe. The lawsuit seeks to:

  1. Prevent the future disabling of the Blue Link hardware
  2. Reimburse the subscription fees of those who felt forced to subscribe to maintain the value of their cars
  3. Reimburse customers whose cars are no devalued because the Blue Link system is busted.

Actions You Can Take

This step is crucial, don't just complain on forums! The sites below will actively manage your complaints and turn them into useful statistics. Both and the CAS will report dangerous trends to the authorities and are often called upon by law firms for help with Class Action lawsuits. Make sure to file your complaint on all three sites, we can't stress that enough.

  1. Step 1: File Your Complaint at is a free site dedicated to uncovering problem trends and informing owners about potential issues with their cars. Major class action law firms use this data when researching cases. Add a Complaint

  2. Step 2: Notify the Center for Auto Safety

    The Center for Auto Safety (CAS) is a pro-consumer organization that researches auto safety issues & often compels the US government to do the right thing through lobbying & lawsuits. Notify the CAS

  3. Step 3: Report a Safety Concern to NHTSA

    The National Highway Traffic Safety Administration (NHTSA) is the US agency with the authority to conduct vehicle defect investigations & force recalls. Their focus is on safety-related issues. Report to NHTSA

Share Your Complaint

Add Your Complaint

Join thousands of frustrated car owners who have voiced their opinion and notified other consumers of issues at

Find us on Facebook

Hyundai Consumer Affairs

P.O. Box 20850 Fountain Valley CA 92728-0850